
"I created Aston Penney to help you protect your blindside."
- Shannon Wilson, Founder & CEO
A Message from Our Founder

Full disclosure.
I have a problem with the annuity industry. ​It's too hard for people to find quality annuity advice.
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The internet doesn't cut it. Not even close.
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Many advisors don't fully understand annuities. There is no formal "annuity training". It's trial by fire. This is a problem because annuities are complicated. The margin for error is high if you don't know what you're doing.
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Who bears the burden of this inadequate baseline of knowledge? You.
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[Caveat: It's not my intention to point fingers at other annuity reps. I believe most advisors have the right intentions. I blame the industry for setting the bar too low.]
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The even more ever-present challenge for retirees and soon-to-be retirees is not knowing how to navigate the sea of conflicting information on annuities. Let alone understand how to properly vet annuity companies or annuity products.
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It's truly the Wild Wild West.
Our team is working hard to change that.
"What people think is practical advice isn't."
Most decisions are being made with only half of the story. These blind decisions are costing retirees time, money and missed opportunities. This isn't good enough.
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I got into the business to help people. After seeing behind the curtain, I almost left the business. Until I realized this is the exact reason I need to be in it. People need my help. People need the deeply analytical and obsessive-compulsive standards of my team as a filter to make better annuity decisions.
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And so, Aston Penney, The Annuity Advisory Firm was born.
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"Our sole purpose is to get you exactly what you need so you never have to ask yourself, 'What am I missing?'. So you can feel safe to move forward. Finally. So you know, unequivocally, that your retirement is protected in the best way possible."
I'm on a mission to create higher standards and more peaceful retirements.
Together we will get there.
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Shannon