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Make better annuity decisions

Less noise. Smarter use of annuities.

Trusted by retirees, fiduciary advisors, CPAs, Family Offices and banking institutions across the U.S.

For annuities to do their job well,
they need to fit

Annuities are highly specific instruments. There are many types and they all do different jobs. Finding the right fit matters more than most people realize. Even advisors. To know what fits, you need a clear understanding of three things: context, timing and access. Without it you risk:

Getting stuck in the wrong annuity, when you could have done better with another

Having the right annuity but at the wrong time—a missed opportunity for growth

Paying unnecessary fees that could have been avoided

Owning an annuity that you don't understand, don't know how it works or what to do to maintain it correctly

You shouldn't have to lose time or money when it can be easily prevented. 

 

Most annuity advice is generic and doesn't work. In a world with so many options and opinions, context-guided planning is critical to finding the right annuity.

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Specialized Guidance

Annuities are conceptually easy to understand but have a lot of moving parts. The more refined the annuity advice, the better the result.

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Annuities are all we do.

Advisor Friendly

The best annuity planning happens when a team of advisors forgo ego & revenue and work together in favor of your best interests.

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We believe in collaboration.

Full Market Visibility

Without it, you'll never know if you're getting the best you can get. Most brokers use three or four carriers and don't actively research the full market.​

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​We do.

Find the right annuity when you need one. Learn how to get unstuck if you're in the wrong one.

Information isn't always insight. A lot of annuity information exists, but a lot of it may not apply to you. The Aston Penney Method™ is the context-guided planning you need to filter the noise so you can focus on what actually fits. 

We provide direct-to-client support & collaborate with fiduciary wealth advisors.

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We provide direct-to-client support & collaborate with fiduciary wealth advisors.

Client Services

For retirees & soon-to-be retirees who are exploring annuities as an option to protect against major retirement risks. 

 

Or, for those who already have an annuity and want to know if their annuity is the right annuity for them.

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Advisor Services

Specialized support for fiduciaries who desire greater duty and care for their clients when annuities are involved.

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We help you avoid conflicts of interest, save time & deliver greater value to your clients.

Do you have an annuity but aren't sure if it's the right fit? Or, do you simply want to understand how it works?

The process for making better annuity decisions is simple

Option and opinion overwhelm is common when exploring annuities, but it doesn't have to be. The Aston Penney Method™ helps you move from confused to clear to certain in a few easy-to-digest conversations

01

BRAINSTORM SESSION

This is strictly brainstorming. We'll ask a lot of questions until we're confident we understand your situation. You'll have the chance to do the same with us.

02

EVALUATE OPTIONS

This is education focused to help you see past marketing hype and understand a true path of logic for what you need. We help you vet every option. No stone is unturned.

03

PROTECT YOUR MONEY

When the solution becomes obvious, you'll be ready to move forward. All efforts towards research & education give way to a confident decision that you can count on.

What people are saying about Aston Penney

Gary W., Pennsylvania

“I can tell you with 100% certainty that you'd be hard pressed to meet another person who matches Shannon's intelligence, work ethic and character. Shannon and her team at Aston Penney excel at everything they do and everything they do is held to the highest standard."
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When annuities don't fit, you lose time and money. Make the right annuity decisions today so there are no regrets tomorrow.

Dedicated to the appropriate use and application of annuities to improve the lives of retirees today, tomorrow, forever.

© 2026 by Aston Penney, The Annuity Advisory Firm

Aston Penney, The Annuity Advisory Firm and its affiliates do not provide tax, legal or accounting advice. This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for tax, legal or accounting advice. You should consult your own tax, legal and accounting advisors before engaging in any transaction. The information contained in this website is not a substitute for financial advice from a professional who is aware of the facts and circumstances of your individual situation. â€‹Statements on this website as to policies and coverages and other content provide general information only and we provide no warranty as to their accuracy. Clients should consult with their licensed agent as to how these coverages pertain to their individual situation. Any hypertext links to other sites or vendors are provided as a convenience only. We have no control over those sites or vendors and cannot, therefore, endorse nor guarantee the accuracy of any information provided by those sites or the services provided by those vendors. Aston Penney, LLC is independently owned and operated. CA Insurance License #4098652. Life insurance services are provided through Aston Penney, LLC. Privacy Policy can be found here.

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